SEO Case Study of Pet Pantry Plues
Project Duration: 12 months
Website: petpantryplues.com
Total keyword: 172
Google 1st page rank: 25
Organic Growth: 92%
We research 200 high volume, commercial intent keywords to target for first page google rankigs.
Goal Secure first page ranking for all keywords within 10 month for increase organic traffic and more sales.
A customized a SEO optimized plan was created to elevate petpantryplues brand visibility, increase audience engagement and grow online sales.
Initial Assessment and Strategy
We started with a comprehensive SEO audit of the PetPantryPlues.com, where we:
- Highlighted essential technical and content gaps
- Assessed competition on the deliverd keywords
- Augmented the list with other keyword research from trends and competition.
Based on this, we created a personalized plan for SEO and content:
- Improving site architecture
- Creating fresh, keyword-rich content
- Enhancing user experience (UX)
- Boosting technical SEO performance
Goal: Establish a strong SEO foundation to grow organic visibility and rank target keywords.
Challenges
While an ambitious goal, we found a few challenges when working with PetPantryPlues:
- Time Crunch: Trying to rank on the first page of Google for 90 high-volume keywords in 10 months is challenging
- Site Structure The previous site structure was not fully optimized for search, thss it restricted crawlability and discoverability.
- Thin Content: A large number of products (and category) pages did not have content that was detailed and optimized for keywords, which decreased relevance for targeted searches.
Once we identified these challenges, we repositioned our strategy to confront and transform them into opportunities for progress.
Implementation
Here’s how we implemented the new SEO plan for PetPantryPlues:
1. Content Optimization:
- Rearrange of product and category pages featuring rich, engaging and keyword optimised content.
- Focus on user intent and readability can enhance ranking potential and user experience combined
2. On-Page SEO:
- Well-formatted product titles, meta descriptions and header tags for all priority keywords
- Incorporated LSI (latent semantic indexing) keywords to boost topical relevance
3. Technical SEO:
- Performed a comprehensive technical audit
- fixed crawl errors, increased site speed, mobile optmised and better internal link structure
4. Visual & UX Improvements:
- Optimized all the product images for SEO and for better look and feel
- Logical, user-friendly sub-headings of structured product areas for ease of navigation
5. Content Marketing:
- Created a new blog section to regularly post new, keyword-targeted articles (goal: 8,000+ words per month)
- Write article about caring for pets, guides, and comparisons of products to gain organic traffic and also authority.
6. Link Building:
Began a link building campaign to receive good quality, targeted backlinks from related pet industry blogs and directories
The Result:
We achieved this through our data-driven, multi-pronged SEO approach:
- PetPantryPlues’ monthly organic traffic grew from 2,000 to 2,500 visitors within six months
- Ranked on the 1st, 2nd and 3rd page in Google for 25 of 30 keywords targeted
- Drove organic sales up 60%
With ongoing monitoring, updates and some optimization, PetPantryPlues achieved and exceeded their initial SEO goals and acquired improved digital presence and return that was hoped for.